THE CHALLENGE
The client has a suite of ERP software and was looking to build a unique brand for their hero customer vertical in the Luxury & Jewelry Retail. They also do a lot of physical events and were looking to build the brand’s presence via print assets like brochures and magazines.
THE SOLUTION
BRAND DEVELOPMENT:
Built a new brand, including the brand name, logo, visual and verbal identity, based on competitive landscape, their unique service features and key customer demographics.
WEBSITE DESIGN & LAUNCH:
Designed a new information architecture and a brand website that is visually clean and has key information required for launch. Updated website with SEO-friendly technical copy and relevant brand content to help readability for prospects and customers.
PRINT COLLATERAL:
Developed content and designed multiple lead generation print assets such as brochures and magazines for the client to help drive sales and conversions.
