THE CHALLENGE:
The client is a green-chemistry brand, but consumers assume eco-friendly = weak efficacy. In the post-pandemic world, the goal was to build a brand positioning and messaging that would resonate with these customers and convince them of what these products truly offered – efficacy that was ALSO planet-friendly.
THE SOLUTION
KEY MESSAGING:
A new brand story and tagline was designed to keep the brand contextually relevant in the pandemic, focusing on educating about eco-friendly cleaning that is also effective in protecting the family.
COMMUNICATIONS STRATEGY:
We developed key communications elements, along with the accurate creatives and content, to ensure that visually as well as verbally the brand communicated trust in their eco-friendly products by incorporating the UN Sustainable Development Goals and focusing on the efficacy of the products at the same time.
SOCIAL MEDIA:
We designed a Social Media content strategy and guided hero creatives, key phrases, hashtags, and influencer partnerships along to enable the brand to establish their social media presence in the market.
