Irish – Beer & Whiskey – Party all day – The shamrock – The Color Green – Leprechaun When I say these words, it inevitably conjures an image in your mind – ST. PATRICK’S DAY! What is St. Patrick’s Day and how did it become this global symbol of celebration? St. Patrick brought Christianity …
In a world where trust is increasingly fragmented, brands that lead with their values can protect themselves against the institutional trust crisis. It is time that brands take stands on issues and showcase values that their customers care about. If brands do not actively showcase an opinion, consumers will attribute opinions to them. Nike is …
There are several steps to building your brand, and so many things run in parallel. For a young start-up, it may get difficult to know exactly where to start. We, at yellow pebble, recommend you start by answering these 10 questions right here. These will create a clear basis of what you need to build …
10 Questions to Answer before building your Brand Read More »
After a busy week, I have finally had a moment to reflect on the Facebook holding company changing its name to Meta. Brand names, once adopted, are difficult to change, especially when the name is as ubiquitous as Facebook. However, the time was ripe and there were several reasons for Facebook to do this finally. Here’s my take …
Translating brand ethos into owned assets like the website design – a critical step to building and emphasizing a unified brand identity. Is there a tech company with more loyalty than Apple? Why do Starbucks customers only buy coffee from them? The answer lies in branding. Successful companies develop core characteristics that define their “brand …
Does your Website Design align with your Brand Ethos? Read More »
First, there were 4P’s of Marketing. And then there was 1 more. And it made all the difference. We all know the 4 P’s of marketing. Product: WHAT you are selling Place: WHERE you are selling Price: For HOW MUCH you are selling it Promotion: HOW are you making it an enticing deal for …
