Advertising

Super Bowl LV: $5.5 million Ad Spots (that’s for 30 secs!) and brands that made the most of them

As a founder of a marketing consultancy, yellow pebble, I watch Super Bowl ONLY for the ads. This year, brands leaned into some familiar, some new themes for their Super Bowl spots. Here are 15 spots that made good use of their 30–60 seconds of fame, broken down into the key themes. Plus 4 new businesses that also pulled into …

Super Bowl LV: $5.5 million Ad Spots (that’s for 30 secs!) and brands that made the most of them Read More »

Empathy in Marketing: Customer Insights for Businesses on a Budget

Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” ‍ No aspect of marketing starts with the product. It all begins with the customer. Who is your customer defines everything from what kind of product innovation you pursue to how you communicate with them. ‍ Marketing begins …

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