Empathy in Marketing: Customer Insights for Businesses on a Budget

Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” ‍ No aspect of marketing starts with the product. It all begins with the customer. Who is your customer defines everything from what kind of product innovation you pursue to how you communicate with them. ‍ Marketing begins …

Empathy in Marketing: Customer Insights for Businesses on a Budget Read More »