THE CHALLENGE
This brand has been equated with medicinal CBD for a few years. The business wanted to elevate their brand into a premium, lifestyle product breaking through the noise of an oversaturated market and drive sales through SEO-friendly content development on the website.
THE SOLUTION
LOGO REDESIGN & VISUAL IDENTITY UPDATE:
Moving past Hemp Leaves that all competitors leaned into, we derived inspiration from Hemp Seeds to create an elevated look and feel for the brand. Elevated Color Palette & Visuals re-emphasize the premium of the brand.
BRAND REPOSITIONING & COMMUNICATIONS:
Elevating the brand from a functional to an emotional benefits, while reinforcing key tangibles.
SOCIAL MEDIA & SEO-FRIENDLY BLOGS:
Ongoing Social Media Content in line with new brand’s visual territories and SEO-friendly key words & long tail phrases incorporated in blog content to drive traffic to the website.
